The blush is easy to apply and doesn't feel sticky. It gives a natural looking finish and it blends easily into my skin. The pigmentation is great! If you applied too much just use a tissue and gentle tap over it before it's fully set. It will last during the whole day without smudging!
It seems that it doesn't dry out quickly! For some people it might be a hygienic problem that you have to touch the product with your fingers but if they're clean it shouldn't be a big issue. I love that it's matte! I don't like shiny or glittery blushes for everyday.
For more informations and pictures feel free to visit my related blog post
http://bubbly-color.blogspot.com/2014/09/bbia-downy-cheek-4-downy-lavender-review.html#more