Pro:

Color (Keep in mind that this is more of a tint than an actual lipstick. While the application feels thicker than the other Heartful lipsticks the color is quite sheer)

Taste (Unlike the other Heartful lipsticks this one has a particularly sweet taste; almost like candy)

Great and extremely forgiving application

Packaging

Con:

Sheer application (Not necessarily a bad thing. I was expecting a more opaque application)

Price for amount (Bullet is smaller than normal lipsticks)

The lipsticks bullet shakes in the tube after so many applications. After a while the sides of the tube will be scraped.