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I purchased this item and recently recieved it in the mail. THIS REALLY WORKS! I love this product! My skin is already light but have a few tan marks that I wanted to get rid of. I applied this product and voila! Made my skintone pale - love it. The bottle is fairly large. You honestly don't need to use too much of the product for it to work. I applied a very thin layer left it on about 5 minutes and rinse it off. It says do not rub off but I would rub under water ever so lightly. The whitening power lasts for almost the entire day. You won't be disappointed. It works! Also I don't recommend using this on your face.