Light cream that is quickly absorbed by the skin. To my surprise it doesn't smell like coconut, not a hint of it. The smell reminds me of some essential oils, maybe a bit of fir needle oil, though I'm not 100% sure. Personally I would love it even more, if it had a light coconut aroma. I would like to try THE SAEM Touch On Body Coconut Body Gel Cream or Body Butter for comparison, if it were on sale in this shop.