I have bought this lipstick only to try out the formula and due to all the hype for BBIA lipsticks. I didn't really want this particular color (#11 Sensitive) but I gave it a try. Color is pretty similar to the advertisement but it is way more fluorascent.
Formula is indeed amazing. My lips tend to get dry fast in cold weather and I first tried it today and I have felt no discomfort wearing this outside. It is so soft to apply and you can't feel it on your lips afterwards. However, it does transfer on objects but there is an adequate amount of color left on lips even after eating. Photo was taken 2 hours after application without eating but I blotted lipstick out with a napkin.
Packaging looks pretty expensive too. I definitely want other colors now.
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