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I purchased the #02 red color and I really like the way it looks on my lips! I have dry and chapped lips but it's not drying, its texture is gel-like so it makes the applying easy and comfortable. It can get a little messy if you haven't applied it before but it comes with practice. It smells absolutely incredible and not in a sickening, too-strong scent, it's very discreet. You do not need to apply concealer on the lips for it to look vibrant and beautiful, in fact, I would encourage you to not do it. Just apply it after you do lip balm and you'll be good to go!