For me is very hard to find right foundation, BB/CC cream cause my skin is very, very dry and special during winter time and this cc cream is very moisturizing. No flaky skin, good coverage and stay around 5-7 hours without primer and powder. Shade also is good to pink shade (i am no21). I think it's kind adapting to the skin. To apply is better to use brush cause sponge eats all and not much cover left, or if i need quick apply and not much cover i apply it with hands